Having an online jewellery business is exciting. Not only are you able to show off your creativity to the world, but you are selling it at the same time. Knowing that the hard work you put in to creating this jewellery is being appreciated by people is extremely satisfying. However, it is going to take a lot of hard work and knowhow to be successful. There are lots of different options for the consumer out there when it comes to jewellery. Ensure that you can successfull sell jewellery online with these tips:
· Sort Your Products
Whether you are a new company, or an existing jewellery business looking to gain an online presence, it is important to sort your products. Group all of the products you make in to different sections. They can be sorted in a number of ways. You could organise products in terms of type – earrings, necklace, and bracelet etc. and then the design type. Give each of your products its own name, and take visually appealing photographs. All this will improve the customers experience on your website by making things easier for them.
· Make Sure the Legal Side is Covered
An important aspect of any business is to make sure you are dealing with the legal aspects of your business. This is vital to successfully sell jewellery online. There are several things that you are going to need to do in the set up to ensure you won’t run in to any trouble later down the road. Make sure that you have chosen a trading name, and looked in to what tax obligations you will have. More specifically to jewellery businesses is ensuring that any precious metals that you work with are hallmarked correctly at a UK Assay office.
· Balance Your Business
It can be too easy to focus on building your online presence and end up neglecting actually producing the jewellery. That is why it is important to balance the two. You may want to offer the customers a wide range and variety of products. But if you are just starting out then this may be difficult to achieve. It may be easier to have a couple of collections and establish yourself first.
· Where Should I Sell Jewellery Online?
There are a few options for your online presence. You could set up a shop at pre-existing and established websites such as eBay and ETSY. There are several different benefits to this. One is that they get a lot of online traffic coming through them, which will be far more than your own website would get. However, there will be a lot of different competition on these platforms, making it harder to stand out.
The other option would be to have your own website. This option can make your business seem a whole lot more professional. One benefit is that you won’t be restrained by the regulations of being on someone else’s website. It gives you your own space to operate. However, running a website can be time consuming and costly – this is a decision that should be researched thoroughly.